Music Behaviorist · Founder, Entuned
Daniel Fox helps brands engineer music that sells.
He researches how music moves people, designs the systems, and builds the music that puts it to work for brands.
Daniel Christopher Fox
I learned what sound does to a room from the stage, years before I could measure it.
What I've built
Track record
Current
Entuned
Founder & CEO
Original, adaptive retail music, tuned to each store's customers. The applied outgrowth of the research.
Live
Public space
Dizzy Charlie's
Music & events
A summer concert series I designed with the founder to build a neighborhood that kept coming back.
Community
Built & sold
Skreened
Founder & CEO
Custom apparel from cultural moments. Grew past $16M, acquired by Gooten.
Exit
From the desk
Selected writing
Store music and customer behavior
Field guide
The rooms that can't say no
Essay · 2026
Designing for permission
Essay · 2026
Every room is already scored
Essay · 2026
Your worth was never the work
Essay · 2025
Does music actually affect retail sales?
Research note · 2025
What music should I actually play in my store?
Research note · 2026
Can music make your store feel more expensive?
Research note · 2026
All writing →
All research notes →